A Study On Development Strategy Of Agricultural Listed Companies

The national foundation in our country is agricultural. Agricultural firm degree is not only related to the interests of the people, but also related to social stability. After the reform and opening up, Although China’s agriculture has achieved leapfrog development,but, in recent years, as the important strength to support the development of agricultural development, agricultural listed companies has given rise to many problems, not only hinder the development of agricultural listed companies, but also hindered the development of agriculture in our country, So In order to guarantee the healthy and sustainable development of Agriculture, We must study the development strategy suitable for China’s agricultural listed companies. And on the basis of determining the impact factors of agricultural listed enterprise’s development strategy, take the econometric method, an empirical test of the effect of each factor influence on development strategy of the Beidahuang Agricultural Co., Ltd.In this paper, as the research object of development strategy of agricultural Liste d Companies, the object of study is the Beidahuang Agricultural Co., Ltd. First of a ll, define the concept of agriculture related listed enterprise features, and briefly introd uces the general situation of the Beidahuang Agricultural Co., Ltd.; Then use the S WOT analyzed the development of the Beidahuang Agricultural Co., Ltd. And then p ut forward the countermeasures and suggestions for the smooth implementation of s uitable for the Beidahuang Agricultural Co., Ltd. development strategy, security strat egy.The main conclusions of this paper are the following:First, although the Beidahuang Agricultural Co., Ltd. has certain advantages and opportunities in the production cost, market prospect etc. But there still exist some weaknesses and threats in the aspects of talent, ideas and external risks.Second, the influence factors of the Beidahuang Agricultural Co., Ltd. development strategy includes three levels of enterprise, industry and country, that the formation of the impact factor recognition system of “enterprise-industry-state" three-dimensional integrated.Third, at the enterprise level, the technical level, the level of human capital of enterprises and intangible assets(mainly by the trademark value) of the Beidahuang Agricultural Co., Ltd. profitability has a positive role in promoting; At the industry level,the agricultural industry environmental regulation intensity and the fierce competition in the industry level of the Beidahuang Agricultural Co., Ltd. profitability inhibited, while the downstream link environment can promote the Beidahuang Agricultural Co., Ltd.profitability; at the national level, The country’s "going out" strategy and the degree of information can improve the profitability of agriculture of the Beidahuang Agricultural Co.,Ltd.Fourth, the current development strategy of the Beidahuang Agricultural Co., Ltd.mainly: The development strategy of micro perspective including human resource strategy and brand strategy, technology innovation strategy; Development strategy under equal angle including green strategy, industrial cluster strategy and alliance strategy;Development strategy under the perspective of macro includes internationalization strategy and information strategy.Fifth, to ensure the implementation of the development strategy of the Beidahuang Agricultural Co., Ltd.’s proposed and specific measures for the: Safeguard measures in the perspective of enterprise including the vigorously support the enterprise green economy, to improve the innovation capability of enterprises, guarantee of the enterprise human resources development, strengthen the corporate brand awareness, support enterprise strategic alliance implementation; From the perspective of government security measures include the government should strengthen the agricultural listing corporation checks, the government should increase the support for agriculture related listed companies.