Current Situation Of Floriculture Consumption And Its Influencing Factors Among Residents In Handan City

Flower industry is a sunrise industry which is beneficial to both social and environment. It plays an important role in the city development. In recent years, flower industry in China is developing rapidly. Especially after the 2008 Olympic games, flower industry in China has entered a new period of development. It formed into a large scale one and gradually established a wholly market system. Besides, China is also one of the pot-flower production centers in the world. At the same time, the rapid economic development in China makes China the world’s second-largest economy. With a dramatic increase of people’s income in China, demand for flower becomes increasingly vigorous. Flowers are now playing a more and more important role in people’s spiritual and cultural life. Nonetheless, compared to Europe, America, Japan and Korea, The consumption level of Flowers in China is relatively low and has lots of room for improvement. Handan is the southernmost part of Hebei province and locates at the boundary of Hebei, Henan, Shanxi, and Shandong Province, which makes the transportation in Handan very convenient. Flower industry and consumption level in Handan are equal to most third-tier cities. Leading the correct consumption of flowers, especially potted flowers, can promote the development of flower industry, increase job opportunities, improve practitioners’ income, and produce great economic benefit. It is also of great and practical significance to the research of resident’s consumption of potted flowers in second and third-tier cities.Firstly, the article introduces the present situation of flower industry in China and Handan, which is the supply base of residents’ consumption of potted flowers in Handan. By using economics theories, the article makes a study on the current policies’ influence on the residents’ consumption of potted flowers in Handan. Besides, the domestic and foreign development present situation and research level are summarized in this article.Secondly, the article designs questionnaires and survey strategy. Residents’ consumption of potted flowers is investigated widely via questionaires and visiting flower dealers. By analysing sample data, we try to find the feature of time distribution of purchasing, purpose, purchasing places, purchasing sources, affecting factors, flower types, consumption frequency of potted flowers.Thirdly, we find the important reason why the consumption of potted flowers is not high and we put forward strategies to promote residents’ consumption of potted flowers in Handan. For instance, enhance advocacy and increase more consumers; find the main consumers and enlarge the market; expand sales channels(use the Internet to expand consumption market); guide rational consumption of flowers, change residents’ consumption time preference; strengthen advocacy about flowers by using variety of media; strengthen the statistical work the disclosure of information.Fourthly, the article carry on a study on the consumption of potted flowers in Handan from talents, information, support organization and the construction of social service system it is also important to think about how to use the Internet more effectively to help the potted flowers market in Handan because we are under the atmosphere of rapid growing Internet age.