A Study Of The Development Of Agricultural Industrialization In Pinghe

Agricultural industrialization is the important power of the regional economic stability, rapid and healthy development, and is the key impact to promote agricultural regional distribution and lead industry bigger and stronger. Promoting the development of agricultural industrialization can solve the problems of agriculture, rural areas and farmers, improve the overall economic benefits of regional agriculture. Because of the natural resource endowment advantage, PINGHE develop the regional planting industry, forming four pillar industries of pomelo, white tea, vegetables and banana, which is named of "the hometown of Chinese pomelo, banana, white tea". However, the agricultural industrialization of PINGHE is on the initial stage at present, and some problems are gradually highlighting, such as "the agricultural process is longer but the industrial chain is short", "the position of each subjects is inequality" "supporting industries develop slowly" and so on. So how to break through the development predicament, realize the industrialization of high speed development of traditional agriculture, is the key impact of the modern agriculture development in PINGHE.Firstly, the paper has carried the theory about the domestic and foreign agriculture industrialization, grasping the essential connotation and general law of the agriculture industrialization development. Then Combined with gentle and traditional cultivation of agricultural development and the layout characteristics, the paper points out the necessity and urgency of development of agriculture industrialization in PINGHE on the basis of the theory of economies of scale, specialization of collaboration theory and organization innovation theory. And using the SWOT analysis method to identify the factors of the agriculture industrial development in PINGHE. In addition, this paper also use case analysis research method to learning some experience of Netherlands and SHANDONG province and put forward the cycle of business model of" new production base+farmers+leading enterprises+market". And respectively from the macro, medium and micro, the paper suggests that Core subject leading industrialized operation of agriculture production, power agricultural industrialization management of industrial organization, the functions of the government guarantee industry development path of industrialization management of agriculture. And form a communication platform of structures, resources, information, funds, to archive the agribusiness mutual reciprocity and mutual benefit.