The Study Of DF Group About Agricultural Industrialization

In recent years, the No.1 central file are all about to solving Three Rural Issues, the country pay more attention to the development of the agricultural industry, China’s agriculture is ushering in a new period of development. Eighteen report party mentioned uphold and improve the rural basic management systems, building intensive, professional, organizational, social combination of new farming system. Modern agricultural enterprises as new agricultural business entities received extensive attention of scholars. As a agricultural province, Heilongjiang Province responses positively to the call of the corresponding country, the first to explore the development of a new model of agricultural operations. DF group is a modern management mode of the agricultural enterprises in Heilongjiang Province. They play the main producing areas of seed grain producing areas of Heilongjiang Province research resources and corporate quality rice cultivation, the unique advantages of purchasing and storage, processing and marketing of the whole industry chain integration, adhere to the scale of industrialization, the brand of the road, development of green, eco, recycling agriculture, the development of modern agriculture in Heilongjiang and other agricultural enterprises play a leading role model. Based on the qualitative analysis of problems and the factors affecting the quantitative analysis of the competitiveness of enterprises, explores the impact of enterprise competitiveness factor in primary and secondary, and put forward the idea and suggestions from the resource, management and environmental dimensions of the DF company better development, improve management, and increase the competitiveness of enterprises, promote regional economic development and the promotion of farmers to increase production, to guide agricultural enterprises in Heilongjiang Province to the country, to the world of great significance.In this paper, the research of DF group agricultural enterprise management is as the core, through repeated practice field research to obtain first-hand information and materials combined with relevant literature theory, the use of normative analysis, empirical analysis, qualitative analysis, quantitative analysis and other research methods. First, using inductive method and empirical analysis through research to understand DF’s development process, and from three basic overview of the way they operate, the current situation of the enterprise management system the presentation and analysis of the company from low due to poor living conditions and income levels of employees due to the lack of high-quality personnel, high production costs due to rising prices and production costs resulting from land transfer, the company established a short time due to lead related systems foundation is weak, and low market share due to weak marketing and brand market acceptance of low lead. Secondly, the use of AHP DF factors influencing the competitiveness of companies a comprehensive quantitative analysis to determine the strength of the scale, brand recognition, financial strength, policy support and other influencing factors. Second, the combination of relevant economic theory of industrial organization theory, research methods of qualitative analysis and normative analysis of influencing factors were analyzed: business scale determines the strength of the enterprise, a moderate scale management can significantly reduce costs for businesses, financial strength is important support for business development, is necessary to protect the long-term development goals of the enterprise, brand marketing allows businesses to expand awareness, increase consumer understanding of the product, and policy support to help businesses healthy and sustainable development, in order to create favorable external conditions. Finally, for the problem existing now, putting forward the DF company should continue to pay attention to the introduction and development of human resources and training, strengthening internal management, improve marketing capabilities, increase policy support to promote the development of the company.