Research On Influence Factors And Strategy Of Tea Coummunity-marketing

The arrival of the era of digital information,Changed the original human interconnection,Along with the progress of information technology,The popularity of the network, We can easily exchange with anyone; This is a global commercial power and the ubiquitous era.Plays a role in our daily life, Is more important, Even indispensable.In this context, The enterprise brand marketing is facing new opportunities and challenges, Only actively respond to environmental changes, Identify the marketing tactics, In order to win the consumers.China tea making、drink tea. Selling tea has a long history, At the same time is also famous for its special tea producing area, Occupies an important position in the world, Chinese tea has an important historical status and cultural value in the history of the development of world tea, The traditional marketing of tea enterprises also face hitherto unknown challenge, So the research of how to docking community marketing mode, To promote the survival and development of the tea culture tea enterprises through marketing, There is a certain practical significance.Through to the community. Community marketing、tea culture. Tea culture marketing and other related concepts to do literature review, Describe the marketing tactics, Analysis of the necessity of community marketing era, Combined with the successful case of enterprise community marketing, To further explore the cultural elements of how to construct the tea enterprise community marketing.