The Research On Brand APP’s Design And Strategy Of Spread Under The Horizon Of Mobile Internet

With the rapid development of mobile internet and the massive popularization of the Application of APP, brands have got many new chances as well as challenges. In order to occupy the user entry of this time, brands publish its Application one after another in the APP fields. Although there is partial who got the purpose of broadcast with the help of APP, it doesn’t mean it has a high success rate. Meanwhile, there is a long gap between the present situation of the APP brand and its ideal state. We still have many problems in the process of design and spread. Therefore, how to master the development trend in the period of mobile internet and make full use of APP to spread the valve of brands is the main direction of this paper. This paper use the methods of internet collection、retrieval the relevant fields and case analysis in addition to practical case to study and demonstrate the relevant theories. This paper can be divided into seven chapters. Chapter one is a introduction which is a summary of the background、significance and content of this paper. Chapter discusses the characteristics of the spread of brands under the horizon of mobile internet. Chapter three analyzes the present state and the wrong region during its development. Chapter four and five are the main part of this paper, which research the design and spread of brand APP and put forward the relevant methods combined with the present case. Chapter six designs case study to have a practical exploration to the theoretical research in this paper. Chapter seven draws a conclusion to this paper.