Research On Brand Design Of Lian Xi Ancient Tea In The Era Of Mobile Internet

The development of mobile internet has fundamentally reconstructed the media ecology,promoted the transformation of information technology,triggered new consumer concepts,and caused a huge impact on the traditional way of brand image communication,accelerating brand competition.With the advent of the 5G era,the number of netizens continues to increase,and "mobile terminals" continue to develop into mainstream media for brand image communication,bringing unprecedented challenges to brand communication.The design strategy of the brand image is inextricably linked to the characteristics of the era of communication.In the era of mobile internet,information is accelerated.How can we ensure effective communication between the brand image and consumers in the era of fragmented information to convey differentiated brand value? Can agricultural specialty product brands in remote mountain areas rely on the "mobile terminal" feature advantages for brand image design and promotion to enhance brand competitiveness? Therefore,with the development of emerging technologies,the research on brand image design should be based on brand culture,adapt to the background of the times,combine the characteristics of the era of communication,and rely on the advantages of mobile Internet to adapt it to the needs of current corporate development,so as to promote the spread of brand image To improve brand competitiveness.The project researched in this article is practical.The author takes "brand image design" as the main research object,and demonstrates the accuracy of the design methods and principles proposed by the author through the practice of Lianxi ancient tea brand image design in remote mountainous areas.First,it will provide theoretical support for this article by combing the concept of mobile internet and explaining the new challenges and development trends of brand image design in the era of mobileinternet.Second,on-site inspection of the Lian Xi Ancient tea Investigate the status quo of the brand,analyze its lack of brand image in the era of mobile internet,study its competitors and consumer demand,explore its brand value points,and then sort out the brand positioning and target consumer groups of Lian Xi Ancient tea,and analyze its brand in the era of mobile internet New requirements for brand image design.Deeply explore the design principles and design paths of the Lian Xi Ancient tea brand image in the era of mobile internet,and explore the multi-adaptive brand image design method.In this process,some rules and methods of successful cases of similar brands were referenced,which provided a valuable reference for the aforementioned research.Finally,through the research and practice of Lian Xi Ancient tea brand image design,the rationality and improvement of the aforementioned design laws,principles,paths and methods are tested and improved,in order to enhance the Lian Xi Ancient tea brand competitiveness and promote the Lian Xi Ancient tea branding Construction,protection,inheritance and development of the Lian Xi Ancient tree tea culture;at the same time,it also provides theoretical basis and reference value for design practice for the brand image design of agricultural products in remote mountain areas.