Development Environment Analysis And Strategic Choice Holly Futures

With China’s rapid economic development, China’s financial market is also showing a trend of accelerated development. As part of the financial industry, China’s futures industry in recent years, the development speed is accelerated, intensified competition in the industry, therefore, Holly futures to develop business strategies to cope with the challenges of the market.In this paper, on the basis of investigation and research, the use of strategic management, management, marketing, human resources. Source management and other aspects of knowledge, for the future development of Hong futures Broker’s Firm are analyzed and discussed. This paper is aiming at Holly futures in the external environment, including macro environment and industry competition environment.For the analysis, and analyzes the resources and capabilities of enterprise, has to use the Potter five forces model, external Analysis tools such as IFE matrix EFE matrix and the internal factor of factor analysis, on the company’s external opportunities andInternal threats, and the advantages and disadvantages of a systematic understanding, on this basis, uses the SWOT matrix analysis The specific enterprise development situation, development strategy of enterprise Future Ltd level and operational level, to make the Strategic choice, namely the implementation of mergers and acquisitions strategy and differentiation strategy, and finally put forward through the improvement of corporate governance. The structure, improve the organizational structure of enterprises, strengthen the management of human resources, improve the marketing system, the building of enterprise culture. Application to promote the implementation of the strategy.