| F is a small and medium private enterprises, focusing on the production of LED packaging devices, mainly used in LED display, LED lighting and 3C products. With the increasingly fierce competition in LED industry, F company is facing a lot of market pressure, therefore, it is necessary to study the development strategy of F company in order to scientific plan for its future development path.Firstly, this paper briefly describes the background and significance of the research, introduces the research ideas and framework of the paper, and summarizes the relevant theories of strategic management. Secondly, the internal and external environment of F company is analyzed, and the future development strategy of F company is determined based on SWOT analysis. For the F company, a good growth strategy has been customized, and the cost leading competition strategy for the market has been designed, and it is pointed out that the necessary security measures for the implementation of F company’s strategy.Through the research of this paper, we show that the sustainable profit and the healthy development of F company need the support of cost leadership strategy, and the cost control system should be set up to implement the comprehensive cost management and supply chain management. |
PDF Full Text Request