Studies On The Competition Strategy Of Zon Bong Landscape Co., LTD

The garden afforestation undertaking is responsible for the construction of forest ecosystem, the restoration of wetland ecosystem, the management of desertification ecosystem, and the optimization of the ecological system, which can provide the ecological, material and cultural products. Since the founding of new China and the reform and opening up, through the unremitting efforts, China’s garden green industry is growing, the party’s eighteen big is to "ecological civilization construction" in a prominent strategic position. Garden afforestation is the basic facilities of life in the city. It carries the important mission of urban ecological civilization construction, improve the ecological environment, strengthen the construction of ecological civilization, which is an effective way to promote the healthy development of economic construction, but also to create a good living environment, improve the city’s comprehensive functions.China’s garden development has a long history, on the current situation of the development of landscape industry in our country, adhere to the ecological construction, the comprehensive development of a variety of landscape sustainable development path, has become the core of modern landscape architecture. Because of the regional climate and other factors, the landscape enterprises in the Northeast China have a gap in the development of strategic thinking and the industrial spatial layout. To promote the level of ecological construction, and actively respond to the current global climate issues, for China’s urban and rural development problems and the higher requirements for the ecological environment, the landscape is also facing a number of challenges and greater room for improvement, such as: green construction, planning, management and integrated services. At present, three provinces in the northeast of the landscaping business is from a focus on quantity to quality and quantity and enhance the transformation, is gradually to intensive management changes, northeast of the garden if the enterprise wants to out in line with the trend of the future sustainable development of path, need to domestic and foreign advanced standards, innovative management ideas, clear strategic objectives, how to walk out of the road of a diversified and sustainable development of the industry for the Northeast garden enterprise is essential.Based on the development strategy of state in Zon Bong Landscape Co., Ltd as the research subject, together with the present situation of enterprises, using the method of questionnaire and literature to the state in Zon Bong Landscape Co., Ltd, the internal and external environment to investigate, for the current situation and northeast China’s landscape industry garden enterprises the analysis of existing problems in the development of the industry, to form the strategic framework of sustainable development, from the Angle of enterprise strategy management, put forward how to improve the management level in Zon Bong Landscape Co., Ltd, set out the future development strategy, meet the demand of green ecological process, and contribute to the northeast garden enterprise development, thus promoting the development of the northeast landscape industry.In this paper, we have the following several aspects: the combination of the actual development and operation of the garden industry, the future development strategy of Zon Bong Landscape Co., Ltd in depth research and discussion. In the analysis of state garden of a joint stock limited company is in the process of macro environment by Porter’s five forces model analysis on the external environment, using expert voting method to screen out the macro strategic environment of Zon Bong Landscape Co., Ltd. is an important factor that affects the, using EFE analysis current threats and opportunities. On this basis, through the analysis of the company’s current strategy and industrial chain, the use of IFE evaluation matrix analysis of the current company’s internal strengths and weaknesses, and then build the company’s overall strategy, and develop specific implementation ideas. This study aims to provide strategic research for Zon Bong Landscape Co., Ltd and other garden enterprises, and then make a practical guide to the development of enterprise strategy.