The Study On The Influence Of Internrt Finance On Financial Efficiency In Our Country

Recently, with the rapid development of Internet technology, a growing number of traditional enterprises are facing enormous challenges. Its fast development has caused social concern. The low cost and the high efficiency service way of internet finance is changing the operation mode and the market structure of the traditional financial system. As a new thing in the development of china’s financial practice, the study of the Internet finance in our country has just began. Some domestic scholars just describe the efficiency of the internet finance simply and the study on the Internet finance just qualitative analysis. The quantitative research on the Internet finance is seldom. Therefore, it is theoretical and practical to analyze the difference between the Internet finance and the traditional finance about the cost, income and risk control.In this paper, we firstly proposed that Internet finance is a new form of financial intermediary and introduced the development of the specific format of Internet finance. The paper found that the way of financial transaction is changing from the trading system of financial intermediation to the direct trade between the supply and the demand. Secondly, the paper aimed to analyze the influence factors to the internet efficiency and tried to explain its inherent logic. Then the paper tried to make a quantitative analysis to the financial efficiency by DEAP2.1. Thirdly, the study focused on the influence mechanism of the Internet finance on the financial efficiency and constructed a model. Besides, the paper tested the impulse response of the Internet finance on the financial efficiency by Eviews6.0.The result of the study showed that the annual average growth rate of China’s financial efficiency was two percent in the year of 2005-2014.The Internet finance has a positive effect on the financial efficiency, and the impact of the Internet finance on financial efficiency was stable at last. The paper found that the Internet finance can lower the cost and provide an efficient way to finish the transaction between the supply and the demand. The paper used the reputation model to analyze the role of credit rating system in the control of Internet finance, it was found that using the Internet finance can not only analyze the financial data, but also analyze the behavior data and make a risk assessment for the enterprise. Finally, this paper studied the role of Internet finance in the business process through the case study of Alibaba petty loan.The paper aimed to improve the financial efficiency in our country, make some policy recommendations and find the potential development of Internet finance.