Study On The Industrial Development Strategic Of Hunan Nongfeng Seeds Limited Company

Hunan agricultural abundance Seed Industry Co., Ltd. (hereinafter referred to as "Hunan agricultural abundance Seed ") is the largest company in Hunan Province in conventional high-quality rice products for the main business of the research-based seed company. It has been committed to the quality of rice in Hunan improvement and operation of industrial undertakings. The company now has popularized more than 10 new varieties of early and late high-quality rice of Hunan Rice Research Institute, and effectively promoted the development of the high-quality rice of the neighboring provinces of Hunan, enhanced the quality of the South, enriched our country’s high-quality rice market, and met the needs of the people from different levels’ everyday life.This study has analyzed the macro-environment and the market of the rice industrial’s development. It believes that the rice industrial has its own advantages in promoting the rice industrial’s transform, enriching the people’s income, and spurring the employment. Today, the government has offered the development of the high-quality rice industrial with good policy environment. This study analyzed Hunan agricultural abundance seed industry’s development of the external environment and its detailed analysis of the advantages and disadvantages, and its further understanding of industry and competitive situation, as well as the opportunities and challenges faced. According to the SWOT, we have known that Hunan agricultural abundance seed has its own strategic plan and principle. In order to realize its strategic plan, the company should control the high-quality rice industrial’s development flexibly.