| In 2000, the promulgation and implementation of the "Seed Law of the People's Republic of China "becomes a watershed for seed industry, symbolizing that the seed industry has entered the preliminary stage of marketability development in China. At present, the seed industry is being in the period of system transformation. The macro economic environment and the micro basis that the seed industry depends on are experiencing one systematic and profound revolutionary transformation. The market mechanism has already become a fundamental means for seed industry resources allocation. The seed enterprises, as the real competition bodies, took part in the market competition according to the principle of superior winning and inferior wash outing. The competition between the seed enterprises will directly affect the allocation efficiency of seed industry, then will affect the agriculture production and further the income of the farmers. For seed industry in China, it has already caused the widespread attention of the professionals, the government and the scholars how to adapt the situation, how to speed up the system innovation, how to improve the management level and how to make seed industry in China much stronger based on the domestic market and focused on the international market. So, how to rule and improve the fast development of seed industry and how to increase its competitive is one important question which needs to be solved urgently. This is the starting point that this paper wants to study.Seeds are very different between different crops. The policies designed for different crops also have remarkable differences. If the entire seed industry is put together to be studied, it will not reveal the essence of the development of seed industry. On the basis of this kind of thinking, this paper is specialized to study the seed industry in Jiangsu province, in order to put forward the general outline and suggestions and measurements, through the quite detailed research, to improve the development of seed industry in Jiangsu providence. This is not only the aim of the study, but also can present the practical significance and theory value of the topic.This paper consists of nine parts including introduction. The introduction part systematically introduces the question proposed, the studying method and frame and is the sum chapter of the entire paper. Chapter two sums up the theories related to the seed industrial chain and provide solid foundation of theory for the paper. Chapter three reviews the development history of seed industry in Jiangsu province and analyses the current situation and existing problems. Chapter four to Chapter six analyse the industrial chain, mainly including the current situation and affecting factors of each chain. Chapter seven mainly analyses the seed enterprises in Jiangsu province by use of DEA efficiency model, the principal components analytic method and the analytic hierarchy process. Chapter eight mainly studies the influence that the exterior factors of seed industry chain has to the development of seed industry of Jiangsu province.On the basis of data statistic and mathematical analysis, this paper concludes that: the market economy system of seed industry in Jiangsu province is becoming more perfect after several years' market development and the government is transforming the seed industry from one pure technique to one independent industry: transferring administration mainly in the past to combining the administration and service into one body at present, transferring the two operating systems of production and research to one system of seed industry. Then a good economic and social environment can be created to development the seed industry in Jiangsu province by means of comprehensive application of administration, market, economy and law. Marketability reform of seed industry attracts many social capitals to enter and the market competition is still intense because the actual number of enterprises is much higher than that in theory. In order to development well in the seed industry, the enterprises are seeking their own development space according to the marketability direction. The phrase of selection and breeding of rice has formed a basic marketability direction. State-owned scientific research institution built their own seed enterprise to carry on the marketability reform attempt and partly realized the market value of rice seed, which stimulated the researcher's enthusiasm; the seed enterprises invested in the state-owned research institutions and entered the selection and breeding of rice seed by setting up their own research institutions or combining with the state-owned institutions. The selection and breeding of seed has adopted the way that enterprises operate and has formed a basic marketability. The production and operation of seed enterprises has been separated, and the integration of breeding and promotion is being formed. They are the leaders in the rice seed industry in Jiangsu province. The integrated enterprises certified by the Ministry of Agriculture are developing towards aircraft carrier of seed industry. Those who just produced seed for other seed companies are facing weakened competitive due to the increasing price of labor and field. On the contrast, those pure seed enterprises show strong competitive in the market through the marketability operation. While seed production enterprises are the product of planning economy and the marketability of seed variety property cut off their resource resulting in their weak competitive now.On the basis of above analysis, this paper put forward that the development strategy of seed industry in Jiangsu province should be based on the reform, mainly including three parts. First, encourage and support rice seed enterprises to reform and develop towards group and chain by means of combination and reorganization and then build the pyramid style of organization structure rapidly in Jiangsu province. Second, reform the state-owned breeding institute and change the present situation that the state-owned and social capital enterprises carry on the scientific research at the same time and then take the seed enterprises as the main scientific research institutes to establish the regional commercial breeding organizations. Third, realize the market reform of government behavior completely and reform the legal system that restrained the marketability development of seed industry to display fully the function of seed enterprise as the main body. The government should provide service and a good economic and market environment for the development of seed industry.In order to achieve the above strategic target, rice seed industry of Jiangsu province must insist on that market regulate enterprise behavior and government be the necessary supplement. The role of the government must be accurate. The position of seed enterprise must be reasonable and the related enterprises should get further at right time to form a reasonable competition environment for the seed industry in Jiangsu province.
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