Supply Chain Coordination Of Telecom Industry Based On The Terminal Customization

After entering 3g era,different operators have different type of network,which makes the sales of terminal directly determine the market development of users.As the core of the industry chain, telecom operators need to constantly strengthen and supply other link chain cooperation, optimize the allocation of its internal and external resources.How to design the contract which can make the supply chain to achieve coordination to obtain greater profits and explore the potential customer is a problem that needs to solve.Paper firstly establishes the basic model with the non-terminal customization and terminal customization.Then,under the background of terminal customization,we establishe and analyze a revenue sharing contract model between operator and terminal manufacturer.Although the model above can make the supply chain to achieve coordination,it can not improve the profits of the supply chain.For these reasons,aiming at the condition of the terminal manufacturer undertakes sales investment,paper establishes a model with charges subsidies.Research shows that the model with charges subsidies can not only make the supply chain to achieve coordination but also to obtain greater profits.It is the optimal choice for the operator and the terminal manufacturer.The model that considers sales investment can acquaintance the potential needs of consumers,enhance the consumers’ shopping enthusiasm.And it also can development the high quality customer and make the supply chain obtain greater profits.Considering the charges subsidies makes the model more realistic and helps the supply chain to achieve the coordination state.It provides practical guidance significance to make correct decisions for telecommunication operators and terminal manufacturers.Besides,it can render a theoretical basis for the research in this area.