The Research Of YF Furniture Company Implement O2O Marketing Model

From year 2012 China Laminated boards are facing 2 biggest challenges, the first is the mobile internet is developing at an amazing speed, the mobile internet is almost covered everywhere around us. The second is that the customized home furniture becomes very popular in the marketing. Because of the good profit, most furniture companies start to produce customized home furniture. The competition is very warm.YF Co.,Ltd. is located in Beijing,because of the financial crisis, the real estate business is influenced, which caused the furniture sales decreased very much. On the other hand, the south factories open show rooms in Beijing and the north area, which made YF business very tough. Under this condition, YF Co.,Ltd decide to develop the e-business, start O2 O marketing model.It would be a great challenge for YF to develop the O2 O marketing model as well as to keep the present sales.In this article, after analyzing the furniture field present situation, and the end-user’s decision-marking process, marketing concept, and using SWOT model to analyze the strength, opportunities, and weakness and threaten of YF company.YF can develop O2 O marketing model to break through the bottleneck.In this article, we analyze the end-users behaviors to make the decision of buying online and how to operate to use O2 O model, and how to attach the online business to the offline business.The core concept of YF is: Green furniture, back home. So the offline experimental showroom is very important. YF company devote itself to build a space between home and office.At last this article analyzes the risk to develop O2 O model, and the related measures YF will take to avoid these risks.In this article we can find out, O2 O model will help YF to overcome present bottleneck and hope it will help other local brands facing same problem and pressure same with YF.