Countermeasures Research Of Chinese Engineering Contracting Enterprises Entry Into International Market

Today, with deepening of reform and opening up, China is also continuously accelerating its progress to open up. Influenced by the national policy of “going global”, Chinese enterprises’ competitiveness in international market keeps enhancing and more and more enterprises walk out of the country and enter into the world market, including engineering contracting enterprises. Therefore, for engineering contracting enterprises, it is great significance as how to effectively conduct market orientation in order to win in the international engineering competition. For this purpose, focusing on Chinese engineering contracting enterprises at present, this thesis studies and analyzes the actual operation conditions of these enterprises in international market and concludes that relevant Chinese enterprises were weak in poor in financing and other issues when facing overseas market competition. Therefore, countermeasures research of Chinese engineering contracting enterprises entry into international market are selected as the topic of the thesis. The thesis puts forward relevant countermeasures for expansion of international market through profound analysis of internal and external environments, resources and advantages of Chinese engineering contracting enterprises. It is relatively meaningful.This thesis summarizes research background, significance and contents of topic of the thesis as well as thesis writing method first; then, it describes current situation and trends of international engineering contracting market and later leads to problems faced by relevant Chinese enterprises in international market. SWOT model is employed in this thesis to analyze and study the current situation of internationalized operation of Chinese engineering enterprises and put forward relevant market strategies for Chinese enterprises to expand international projects based on the analysis results of strength, weakness, opportunity and threat, so as help relevant enterprises improve their international competitiveness and gain an advantaged position in the market. The final part of the thesis is summary and prospect.