Base On O2O Model Research In E-Commerce

The nature 020 business model is based on consumer-centric and combines large Internet data, open the whole channel resources and consumer interactive communication, then repeat guidance and covers the entire channel by collecting customer information.020 business model can be said beyond the physical stores tied to the time and space and combines the core strengths of the new e-commerce industry, it is not only the traditional channels of commercial revolution, it is subversive innovative business model at this stage.Along with the evolution of industry formats and consumption habits,3C category to the advantage of Suning Appliance affected by increasing the proportion of online sales, it is besieged ring upon ring by the e-commerce model. "Retail disintermediation" phenomenon seems to explain the entity terminal is king of the era has passed, e-commerce enterprises of way of "with low-price to exchange scale and with service to seek profits" success shunt customer base, so that subvert the physical chain stores to the "purchase and sale price differential "profitable traditional business model. For the traditional business model, the "net price" to the end user-oriented is eternal philosophy, and the emerging e-commerce platform in the main business is difficult to see the possibility of profit shortly. In view of this, Suning Appliance for change open Suning Commerce journey, Suning Commerce will broaden sources of profit to the logistics supply chain services, products customized underwriting services, branding and promotion of extension services, commodities and consumer data services as well as value-added services such as financial aspects.Text using bibliometric methods and literature research on business models and 020 business models related theories were reviewed, using PEST tool to explore the prospect of 020 business model, then for the 020 business model development process, definition and classification, typical business characteristics, the core elements of an ecosystem, industrial applications, with traditional e-commerce difference, compare the pros and cons of other business models for a more detailed analysis and argument, combined with Suning Commerce 020 business model put to use SWOT analysis and business model canvas tools to the detailed research and development prospects, at the same time the traditional large-scale chain retail business transformation motive analysis and the establishment of the transition model. Results of this study for our traditional large-scale chain retail enterprises transition to the Internet to provide a reference.