The Research Of The Process Of Business Model Innovation In The Perspective Of The Internet Thinking

In recent years,with the development of Internet information technology,how enterprises in the new environment,the use of existing opportunities for enterprise transformation is particularly important.As Peter F.Drucker said,business model innovation in enterprise development plays an increasingly important role,and now the competition between enterprises has been from the product,channel,price competition into the competition between business models.More and more entrepreneurs and scholars will also focus on the product innovation,technology improvement,service upgrade to how to create a unique and lasting business model,driven scholars for business model innovation in all aspects of research,to promote the business model Innovative research more mature.Especially since the 21st century,information communication technology innovation and iterative evolution speed continues to accelerate,information,biology,new energy,new materials and other technology showing a significant cross integration trend,worldwide began a new round of technological revolution and industrial revolution.Traditional manufacturing industry in the process of development is increasingly felt the pressure of the Internet and emerging companies,prompting traditional companies have to rethink their business model,business model innovation.In the new economic environment,the traditional business model to achieve business model innovation,the first step is to produce a "new thinking",and then based on this new thinking to combine the existing resources,and make full use of existing resources on the basis of,To cooperate with employees,customers,suppliers,etc,to trigger and guide other economic members together to develop network resources to jointly provide the new value of this new concept,so as to open up new markets and complete enterprise model innovation.This "new concept" for the new economic environment of Internet thinking.The single case study method,Haier Group as an example,to explore and comb the enterprise business model evolution,and summed up in Internet thinking from the perspective of business model innovation path,in order to provide references for the traditional manufacturing industry under the new thinking of business model innovation.Firstly,through the relevant research on the business model and business model innovation review,summarized research present situation and the insufficiency,and has carried on the limits to the concept and feature of Internet thinking,laid the theoretical foundation for subsequent thinking of the Internet business model innovation path research foundation.Secondly,through summarizing the results of previous studies,the characteristic dimension of the innovation of business model is abstracted,namely,value proposition,value creation,value realization.In the research on business model innovation dimensions based on,this paper to the proposed research questions as a starting point,about the case of Haier were in-depth analysis,explores the history of the evolution of Haier business model innovation and in new ways of thinking of Haier rules of business model innovation.According to the research on the business model of the past scholars combined with Haier development stage,the Haier group business model platform mode evolution process is divided into traditional business model,"amoeba" mode of thinking of the Internet,three stages,and summarizes the core characteristics of each stage,and analyzes the study,summed up the core competence of traditional business under the mode of brand strategy,quality management,lean production;core competence "amoeba" mode for process reengineering,independent management,mass customization;core platform mode under the Internet thinking ability for the enterprise platform,employees create customized,personalized,and based on the traditional thinking of the Internet thinking in the conversion process,business model innovation evolution model.Finally,through the above case analysis,this paper further on the basis of business model innovation research on Haier Internet thinking,summed up the thinking in the Internet business model innovation to achieve each stage evolutionary way.And has carried on the thorough analysis to it,summarized its characteristic,proposed the Internet thinking business model innovation path model,Provide a reference for traditional manufacturing enterprises.