The Influence Of Consumers' Perceived Internet Thinking On The Quality Of Relationship

"Internet thinking" is popular,but it is not the same.First of all,this study uses the text analysis method to carry on the dimension construction of internet thinking.Starting from the concept of reality,taking the Internet thinking into the academic field and using desk research and text analysis to explore the concept.In this study,the author uses the ROST Content Mining and Nvivo11 text analysis tools to sort out the second-hand data,which is formed by the media and entrepreneurs' discussions on Internet thinking.By combing the text data such as entrepreneur,media commentary,interview and speech,one-level coding,two-level coding,three-level coding four-step research process,from the entrepreneur and experts and scholars in the real speech to identify,extract the main variables,from the concept to the sub-category,then from the sub-category to the main category,to build the connotation of Internet thinking Dimension model.Finally,the following conclusions are drawn: The form of Internet thinking consists of three primary categories,eight sub-categories and four three-level concept elements of product thinking,community thinking and ecological thinking,which are defined as the new era Under the product thinking,community thinking and ecological thinking three kinds of thinking as the core of business thinking.Secondly,this study used questionnaire survey to develop the scale of Internet thinking.Through the Internet thinking scale development process,and ultimately get with 13 items,including the Internet thinking measurement scale.This scale meet the acceptable minimum standards,it has passed the test.include the internal consistency of reliability,convergence validity,the difference validity,So the ability to effectively measure the concept of Internet thinking can be used as the basis for further research.Finally,the third research content of this paper is to explore the impact of Internet thinking on the quality of the relationship.The first is to study the hypothesis of derivation.The three study hypothesis assume that H1: the product thinking has positive impact on the quality of the relationship;H2: the community thinking has positive impact on relationship quality;H3: the ecological thinking has positive impact on relationship quality.Followed by the study hypothesis test.In the first step,the correlation between the variables in the hypothesis is obtained,and the direction of the hypothesis is consistent.Therefore,each hypothesis is verified by the first step.The second step,taking the relation quality as the dependent variable,the results show that the three dimensions of Internet thinking will have a significant impact on the quality of the relationship,and are positive effects.The theoretical significance of this study has the following three points: First,enrich the Internet thinking study in academic research.Second,through the development of Internetthinking measurement scale,providing a scale reference for the future of the Internet thinking on the topic of quantitative research,from an abstract concept to the subject that can be measured,the scholars can continue In-depth and valuable research on this basis.In summary,the dimensionality of Internet thinking and the development of Internet thinking measurement scale are two new points that from 0 to 1,which has important theoretical significance.Thirdly,the Internet thinking is applied to the client for the first time.This paper examines the different effects of the dimensions of the Internet thinking on the quality of the relationship,and enriches the theoretical research in the field of consumer behavior from the perspective of Internet thinking.The research results of this paper have certain guiding significance to the practice of enterprise management.Firstly,this paper deconstructs the core essence of Internet thinking,provides a reference for the traditional enterprise to correctly understand the Internet thinking and make better use of Internet thinking to carry on the enterprise transformation basis.Secondly,this paper develops the measurement scale of Internet thinking,and quantifies the concept of Internet thinking by refining each category,so that traditional enterprises can understand the Internet thinking from the objective point of view,and provide chapter for the specific action strategy of the enterprise.Follow the instructions.Finally,from the perspective of consumers,it is great practical significance to study the user's perception criteria and structure of Internet thinking,and to maintain the long-term relationship between enterprises and users and realize the market effect of users' loyalty to enterprises.There are two innovations in this research.First,on the basis of the existing literature and text analysis,this paper clearly defines the concept of Internet thinking,and based on the network text data developed a good reliability and validity of the measurement scale.This paper attempts to define and measure the Internet thinking for the first time,so as to provide useful reference for other scholars to study and provide an effective tool for traditional enterprises to deepen their understanding of Internet thinking.Second,based on theory of emotion expect situation,theory of social exchange and theory of open innovation,this paper constructs the theoretical model between the dimension of Internet thinking and relationship equality,then takes empirical test of the model.This paper extends the study of the relationship quality,so as to examine the factors of relationship quality to provide a broader perspective,and for enterprises through the Internet thinking to get the higher relationship quality between the clear direction of efforts.