A Study Of Transformation Modes Of High Stars Hotels In Our Country

High-star hotel has a certain scale and influence after years of development. But China’s high-star hotel have poor operating condition in recent years, the data are in decline and many high-star hotel even took the initiative to star off star hotel which is active in previous inconsistent application of high-star hotel. The reason is mainly caused by a factor of three parts:one is the Chinese government has introduced a new policy for the reduction of public spending, Second, as the economy continues, the changing needs of customers to bring pressure, the third is due to the impact of the web for online transactions caused by traditional offline transactions. Unlike high-star hotel of international high-end hotel, the high-end government as a hotel reception service has been an important business content, so the introduction of the "eight provisions "," Six ban " policies is making high-star hotel in this part of the business severely affected. As the economy continues, its needs also will change the traditional third kind will not be able to meet the new needs of customers. While the popularity of the Internet, making it increasingly rely on online consumer. In fact, simply rely on high-star hotel for tourist offline transactions are substantially reduced. On the surface, the changes of these factors led to the decline in performance of high-star hotel, which also highlights the fact that our current high-star hotel industry itself have some defects in development, such as business structure is irrational, excessive development and so on. Therefore it will be significance for China’s high-star hotel industry restructuring to investigate the effect of high-star hotel industry restructuring and power factor and provide strategic, so as to ensure continued development of high-star hotel industry.Based on the study on domestic and international hotel, the current development status quo of China’s high-star hotel industry were analyzed. By AHP identifying the factors restricting the transition of high-star hotel industry and analyzes the power of it to provide a reference for the policy of high-star hotel industry restructuring.The main influence of the development of high-star hotel have room occupancy rate, food and beverage revenue, business model, product content, existing competitors, brand influence, changes in customer demand, changes in government policy, changes in economic conditions by analyzing. And then combined with the current development of China’s high-star hotel to analysis the power of hotel’s transformation and explore the Transformation strategy. There are a study of a surplus of products, redefining the most solid niche market; Second understand the changing needs of re-designing the most appropriate business structure; Three analyzes the development trend of information technology, re-select the most appropriate business model; Fourth, building characteristics hotel based tourism resources.