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Research On The Operation Strattegy Of T7 Skin Care Brand

Posted on:2016-12-08Degree:MasterType:Thesis
Country:ChinaCandidate:Z ChengFull Text:PDF
GTID:2309330482474760Subject:Business administration
Abstract/Summary:PDF Full Text Request
T7 skin care is a new brand, with French descent and Internet thinking, based on the Chinese market, to provide comprehensive care for the Orientalwomen.T7 natural, paraben free skin care for all skin types. Anti-aging moisturizers, creams, cleansers & treatments with effective ingredients for smoother. But with so many cosmetics makers accelerating into china, Many international cosmetics companies to strengthen China’s marketing strategy, such as Lancome, L’OREAL,Dior and so on. the risk of a pile-up is growing. T7 Skin care brand have taken an ever-smaller share of the country’s underwriting income in recent years.In this paper, the French T7 skin care brand in the Chinese market as the research object, mainly from the market strategy, marketing and other aspects of the analysis, the use of methods:STP analysis,3C analysis, Comparative analysis analysis of T7 skin care brand.This article first introduces the T7 skin care brand status and marketing strategy, and puts forward the current market brand. For T7 skin care brand, given the brand marketing strategy solution, how to segment the industry positioning, how to product layout, how to carry out the market, how to spread a series of effective measures, so as to re shape.
Keywords/Search Tags:T7 skin care, Professional repair, Brandcommunity, STP
PDF Full Text Request
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