Case Analysis On Mergers And Acquisitions Of SMEs Technology Growth Type Enterprises Of Skin Care Product

In recent years, China’s skin care industry is growing rapidly, a large market potential, with the participation of international capital, M & A market was relatively active, but in terms of the acquisition value is determined, usually referring to the history of merger cases, the use of sales ratio method, as valuations Game based on the negotiations, due to China’s lack of transparency and active capital markets related businesses with complete data is not accurate enough, the valuation is the lack of adequate theoretical basis. A small high-tech company is a privately held company founded in 2006, where the maternal skin care industry segments belong to emerging markets like China skincare. A company in recent years, marketing and sales to grow rapidly, but relatively poor profitability. A company facing difficulties while capital exit, exit exactly in what way, in the end is the liquidation of assets to exit, or IPO exit, exit or mergers and acquisitions, to protect the interests of shareholders, to achieve maximum benefits A company faces a problem that must be solved.Thesis describes the current status of research and valuation theory advanced level at home and abroad from valuation theory, valuation methods, and valuation practices, describes the acquisition valuation theory, valuation methods and comparison of valuation and valuation Buju adjustment. A company in this paper as a case analysis on development of maternal and child care industry, characteristics and prospects, focusing on analysis of the company’s capital exit A possibility to compare proposed merger quit thinking, analysis of the A’s acquired advantages, and the A’s acquired internal valuation solutions.Second theory with practice, analyze A company’s advantages in product development technologies, marketing channels, management aspects, namely, the potential value of non-financial indicators from key factors influencing A company valuation objectively reasonable adjustment of the past simply valuation analysis from a financial point of thinking to change the direction of the theoretical and practical, made of non-financial core competitive advantages of channel resources to quantify the valuation method, so the valuation is more able to reflect the real value of the future of science and technology enterprises, thereby increasing bargaining chips for mergers and acquisitions. In addition, the thesis X company, for example internal valuation and valuation adjustments idea has a certain significance for the skin care industry and other high-tech companies, but also for future research and development of the industry valuations play a valuable role.