The Consumption Situation Of Marketing Skincare Products In Hefei

Background The kinds of demand,quality demands,purchase ways for skincare products have changed dramatically in couple with rapid economic growth,the domestic and foreign skincare market's strong impacts and the living environmen t's change.In recent years,the medical workers further study the skin barrier str ucture and its correlation with skin disease,paying more attention to the importa nce of skin moisturizing.A variety of skin barrier repair agents appear like mushr ooms after rain,guiding clinical aid in the treatment of various skin diseases a nd normal People's Daily skin care.We make market survey analysis of users buying skincare products by random questionnaires to know the consumption situ ation of marketing skin care products in hefei area.Objective Exploring the consumption situation of skincare products provides cons umers buying skin care products and marketers who investigate skincare products market certain reference values.Method Design questionnaire,randomly select hefei city in anhui province,rand om door access and passers-by,give priority to with 15 to 60 years old people.Fill in the questionnaire to ensure the content true and accurate.Eventually 2000valid questionnaires are collected,male 534,female 1466 copies.Results(1)Different age groups for the choice of homebred brand that protect skin accounts for more than(50% or higher)is the highest,the second followed by France and South Korea,then Japan and the United States.(2)different inco me groups' demands for domestic cosmetics brand and the ratio of choices have always been the highest,followed by South Korea and France are Japan and th e United States again.As income levels increase,the choice ratio of domestic sk in care brands decrease and the choice rate of abroad skin care brands increase.(3)the main effect is cleaning and moisturizing.During 15 to 40 years old,alon g with the age increasing the ratio of cleansing and moisturizing,40 after the ra te of decline in process.Along with the age increasing,the ratio of effective co ntainment is on the decline.(4)female to protect skin to purchase way is given priority to with store counters(34%),followed by cosmetics shop(20%),act as purchasing agency(18%),online shopping(13%).Male skin care products purc hase way is given priority to with supermarkets(46%),followed by cosmetics sh op(16%),online shopping(16%),overseas act as purchasing agency(7%)?Conclusions Our study shows significant genotypic variation among patients with age of onset,different clinical types and with immune-related diseases.