Research On WeChat Marketing Strategy Of Xx Skin Care Products

With the globalization of network,the development of information technology and the popularity of intelligent information,people gradually accept information from television,newspapers and periodicals to computers,mobile phones and other entities,shopping will be from supermarkets,markets,shopping malls to network transactions.This greatly improves people's pace of life and makes people's shopping easier and more convenient.Since 2013,the marketing industry of Weixin has been growing,and its development has also triggered many scholars'research on Weixin marketing.After searching,there are 188 research papers,1291 journals and 1792 documents on Weixin marketing.It can be seen that the research of WeChat marketing has aroused the interest of many scholars.But after the author's investigation,although many scholars have done a lot of research on the broad sense of Weixin marketing,there is little research on the Weixin marketing of a certain industry or specific products.At present,skin care products Wechat marketing is prevalent,and XX skin care products exist many shortcomings in Wechat marketing.This paper takes XX skin care products as the research object,involving only skin care products industry,mainly studies the marketing strategy of XX skin care products Wechat,using SWOT theory,analyzes the advantages,disadvantages,opportunities and threats of Wechat marketing,respectively from the Wechat marketing.This paper studies and discusses the marketing communication of brand communication in the field of Wechat marketing through N-power fission from the perspectives of consumer,push mode and push effect.It draws the existing problems in the field of Wechat marketing of XX skin care products and explores how to make use of the Wechat platform to create the management mode of exclusive XX skin care products.To keep the development of XX skin care company up with the changes of the new era,increase the number of customers,effective sales,so as to achieve sustainable development,put forward corresponding strategies.I hope that through this study,for the sustainable development of XX skin care company,contribute to the strength,but also for other enterprises to provide a reference.