Research Questions In Chongqing, "Agriculture And Commerce Docking"

Chongqing obvious characteristics of its dual structure, to improve the efficiency of agricultural products circulation, increase farmers’ income to reduce wear and tear began to innovative agricultural products circulation model. "Agriculture and Commerce docking" As one of the agricultural products circulation model of innovation, the use of the advantages of a supermarket in the management and marketing information from participation in agricultural production-processing-circulation-the whole process of selling. Nature is to optimize the supply chain, to become farmers and market convergence bonds, effectively connecting small farmers and large market. Increase farmers’ income, allow consumers to buy more quality and cheap agricultural products, so as to enhance their brand image to increase traffic, increase revenue. "Agriculture and Commerce docking" mode, supermarkets and farmers direct docking, signed a cooperation contract, the two sides after a long-term partnership in reducing the cost of agricultural products into the supermarket also ease the zero for the conflict, forming a community of interests and common development, which is retailing raise the level of commodity management, innovative marketing model useful exploration, it is the retail practice of corporate social responsibility an d effective way.Through literature analysis, field survey, a comprehensive analysis of Chongqing Rural Commercial existing docking mode of agricultural research. First, the main city of Chongqing as panxi large wholesale farmers market, Caiyuanba, supermarkets such as Yonghui, Carrefour, Wal-Mart, agricultural production base and processing enterprises to conduct field investigations; Chongqing "agribusiness docking" mode analysis found that the circulation of agricultural products occurred during the flow of the body between the lack of interest on such mechanisms, high logistics costs, lack of deep processing of agricultural products and brand strategy, inadequate government support and other issues. Finally, the combined circulation of agricultural markets Chongqing actual situation, Chongqing proposed to further promote "agribusiness docking" mode countermeasures.After analysis and research, this paper put forward the following countermeasures and suggestions:(1) the establishment of agricultural cold chain distribution centers, improve the logistics system(2) to support efforts to increase taxes, monetary policy(3) to establish a sound mechanism for the distribution of benefits(4) to strengthen self-construction cooperatives, to enhance information platform to build(5) developing leading enterprises focus on brand building and specialty agricultural products(6) to further expand the scale agribusiness docking, docking platform to build a diversified...