Study On Competitiveness Of Rural Banks Of Sichuan Province

The establishment and development of village Banks to change the organization mode of the rural finance has a very significant, especially in Sichuan province as the village bank founded the first province has more research, the necessity of the establishment of village Banks changed the present situation of the rural financial market monopoly, holds the "covering" the burden of rural financial market, rural Banks will inevitably need to improve the sustainable development through interbank’s competitiveness. How competitive key lies in how to improve the village Banks from the macroscopic Angle to consider its positioning and development strategy, to overcome the constraints of traditional concepts and defects, and to foster rural bank sustained development ability, and shape the security of subsistence and development of village Banks competitiveness.Nan Chong in Sichuan Province Yi Long Hui Min village bank was established in 2007, the first village Banks began to normal operations, this symbolized our country rural finance has entered a new era, the top number of Sichuan rural Banks in the country in 2014, the key area of Sichuan province as a national pilot village Banks, Sichuan road directly affects the development of rural bank of our country the running mode of village Banks. Village Banks in the investigation on the current financial market still faces many problems, development is faced with unprecedented challenges. Village Banks as a new type of rural financial institutions, the geographical position is in remote areas of weak economic foundation, plus their own ability is limited, not the policy of the government departments to support it is difficult to realize the sustainable development of health, so Sichuan province village Banks should be how to use their own advantages of resource, improve market competitiveness, it is a very important research topic, at the same time, the research content of this paper can provide theory support for the relevant government departments, to develop more close to the actual status of the village and town bank policy foundation.Elements in this paper, using the analytic hierarchy process (AHP) to establish index evaluation system, recycle YHAAP, SPSS software to evaluate two various quantitative indicators, finally it is concluded that the weight of the sample points. At the same time in order to more accurate understanding of village Banks competitive advantages and competitive disadvantages of Sichuan province, with the index evaluation system of representative characteristics of village Banks, small loan companies, local commercial Banks, this paper compares and analyzes every index combining with the analysis conclusion proposed targeted countermeasures of improve the competitiveness of Sichuan province village Banks.