Research On Public Cloud Marketing Strategy Of M Company

In recent years,China's cloud computing market has shown a rapid growth trend.This explosive growth has attracted many foreign cloud service providers to enter China and come to China to land cloud computing business.China has become a battleground for big cloud computing enterprises,especially international cloud service giants.After entering the Chinese market,according to the current situation of the domestic market,the M company divided the domestic market into two categories of large and medium-sized enterprises and small business market.In the market operation of large and medium-sized enterprises,M company continues to use the marketing strategy model of the original international market and develops rapidly.This part will not be the focus of this study.This article will focus on the small enterprise market which needs to be rapidly developed and occupied.The author will be on the basis of market segmentation,on the basis of market segmentation,from product,price,place and promotion,combined with the characteristics of cloud computing services,develop marketing strategies for M's small business market.Specifically,this paper makes full research on the current situation of China's public cloud market in M company,and uses the PEST theory to encourage and restrict the cloud computing market in China,the economic environment,especially the information technology services,the social environment and the cloud technology in the cloud computing,to the macro environment of the M company.The detailed analysis is carried out.Followed by Potter's five force model,the microenvironment of M company is also analyzed comprehensively.The five elements of suppliers,buyers,new entrants,substitutes and competitors are the important components of the microenvironment of the enterprise.Then,on the basis of the analysis of the results of macro and micro environmental analysis,the present situation of the public cloud marketing of M company and the existing problems in the small business market are analyzed,such as the lack of local management,the high price,the marketing channel to be established,the promotion mode to be diversified and so on.All of these disadvantages will be It is a challenge to make China's march on M.Finally,according to the STP theory,through the three steps of target market segmentation,target market selection and target market positioning,the marketing strategy combination suitable for M company is finally formulated.Based on the detailed research on the industry of M company's public cloud products,based on the actual situation of M company and combining the marketing theory,it puts forward the feasiblemarketing strategy suitable for the small enterprise market in China.It lays the foundation for the M company to expand the market share in China as a whole and maintain the long-term sustainable growth profit,on the other hand,M As the first foreign enterprise to enter China's cloud computing market,the research on M and its marketing strategy will provide some reference for other international cloud service providers to enter China.It can provide reference for its entry into China,which is of pioneering significance.