The Development Research Of "One Brand In One Village" In Shanxi Province

The implementation of "One Village One Production" strategy has important significance on the development of modern agriculture and agricultural industry. Shanxi province has the condition for "One Village One Production" because it has its own advantageous special agricultural products, abundant tourism resources, and the development of industrialization of agriculture. Shanxi province has taken some specific measures to promote the development of "One Village One Production".In our paper, based on the actual investigation, through the analysis of Shanxi "One Village One Production" present development situation and the problem of implementing the strategy, proposing in the next village development a product ideas and solutions and providing the practical basis and theoretical support for a village one product development in our province.