Electric Vehicle System Services Business Model Innovation In Beijing

With the development of society and economy, energy security and environmental protection attention has became vital around the world.The development of the electric car industry can effectively relieve the contradiction between supply and demand of energy, improve the global environment pollution and promote the sustainable development of economy.Under the existing technical level, industrial policy support for the development of the electric car plays an important role in promoting,The electric car business model innovation became an important way to drive electric vehicle technology innovation diffusion, and play the important way of initial market advantage.As the first electric car "ten city thousand vehicles" demonstration city,Beijing has always attached great importance to the development of electric vehicle industry, the degree of policy support and business model innovation is high.Therefore, taking the electric car business model of Beijing as the research object to explore business model innovation has certain practical significance and theoretical significance.In this paper, through the literature search,the market research data, the support of relevant theories, the current situation of the development of electric vehicle industry at home and abroad, the Beijing electric vehicle system services business model morphology matrix analysis framework building and the Beijing electric vehicle system service business model innovation ways,we did the countermeasure of the article main point extraction.First of all,in order to comprehensively summed up the electric car industry development trends and direction,this paper analyzes the typical foreign countries, China and the Beijing three regions of the electric car industry development, each region respectively analyze the electric car industry development policy, the electric car sales and the status of the electric car industry system service business model. At last, we find the existing problems in the development of the electric car industry in Beijing and the direction of improvement.Secondly, this paper draw lessons from foreign scholars to construct a system of electric car service business model morphological matrix,took example of Chinese scholars in the field of electric car networking research about system service business model, and combined with Beijing electric vehicle cab field and electric car rental market research in the field of the status quo, to build the electric vehicle system service business model morphological matrix analysis framework in Beijing. From creating value orientation, value chain and profit model of three business model elements,we expand the characteristics such as the system service content, application scope, service terminal and so on,then set up the characteristics of the function system of the logo.Finally, this paper analyzed the system service business model in the field of electric taxis and rental service in Beijing, and from the view of enterprise innovation, customer value proposition and value chain innovation of business model innovation elements, we put forward the two fields of the Beijing electric car business model in the field of innovative ways. On this basis,we put forward some suggestions from the view of the electric car industry development policy, the electric car charging infrastructure and electric taxi field and the car rental service field in Beijing.