Electric Vehicle Time-sharing Business Model Innovation In China

Energy and environmental are issues that facing all the countries in the world.They are particularly vital to the global economy,especially to the automobile industry.As a major energy consuming country and motor production and sales power in the world,China's energy and environmental problems are particularly prominent.To this end,China attaches great importance to the development of the electric vehicle industry with low energy consumption and less pollution,and makes great efforts to explore policy support system and business model innovation.With the sharing economy and "Internet +" concept gradually changing people's attitude and lifestyle,the electric vehicle time-sharing that combines EV with the concept of sharing economy and "Internet+" represents a developing direction of business model innovation,and is important to China's new energy vehicle.Therefore,it is of theoretical and practical significance to study the business model innovation of electric vehicle time-sharing.First of all,based on the study of relevant literature,this paper analyzes the current situation of the global new energy vehicle industry and the development of international and domestic electric vehicle time-sharing business model.It starts from the market performance,policy support and business model innovation three parts to analyze the status of the global new energy vehicle industry in order to get a comprehensive summary.Then introduces the Autolib and Car2go,typical model of international electric vehicle time-sharing,from four aspects:the supplying vehicles,price,process and infrastructure.On this basis,the domestic part of policies,geographical characteristic and the value chain is discussed,thus getting an complete understanding.Secondly,on the basis of the analyses of current situation of China electric vehicle time-sharing model,this paper refers to the morphological matrix constructed by Kley et al,considers value proposition,value chain and revenue model as three elements of business model,and constructs China electric vehicle time-sharing model morphological matrix that includes vehicles,operator and trading model as its first grade indexes and thirteen second grade indexes.And the service level is considered as the evaluation criteria of innovation.Finally,this paper uses the morphological matrix built at the second part to analyze three cases.The cases,chosen from the 39 demonstration cities,are Micro Bus model,GreenGo model and LeSharing model,and are compared from the time level,city level and model level.Then some suggestions on the China electric vehicle time-sharing model innovation are put forward from the vehicle,operator and trading model aspect.