Case Study On Chengdu Municipal Govenment Set Up The Professional Institution To Develop Electronic Commerce

In recent years, with the constant improvement of China’s socialist market economic system, our government how to strengthen their own reform, improve the administrative management and public service ability, thus to meet the requirements of China’s social and economic development has become the focus of public administration academics generally. Especially with the wide popularity of Internet,e-commerce and other emerging industries in the world scope rapid development with unprecedented speed. In this process, the government plays a very important role on the healthy,rapid and innovative development of electronic business and other emerging industries by promote a wide range of guidance. Based on reinventing government theory and institutional change theory as the main theoretical basis, this paper analyzes governments set up the development process and trend of electronic business institutions through the theoretical analysis and case study, with chengdu city government set up professional agencies promote the development of e-commerce in the process of case study as the breakthrough point, and through the chengdu city government to set up the professional development of e-commerce to analyze the key factors, further enrich the theoretical analysis of government behavior and the interaction between the industrial development, improve the government administrative efficiency aspect and so on, to promote the development of e-commerce industry agglomeration, innovation and development to provide decision basis, for the public management theory and continue to develop to provide the theory and examples.This paper focuses on giving full play to the decisive role of market in allocating resources under the background, the government through institutional reform, etc. clear positioning, speed up transformation functions, study how to make the government macro-control functions, improve administrative efficiency, in-depth exploration of how to build an effective government service system and guiding mechanism, the use of administrative resources at the disposal of other elements to promote the formation of local linkage system, the study is divided into four parts.The first part of the paper describes research and theoretical introduction, namely,the first chapter. The first chapter in terms of the issues raised, the status quo and development trend of domestic and international research, theoretical basis, researchideas and research methods, etc.The second part studies the value of case of cheng du to set up the electronic commerce professional develop institutions, Through elaborate Chengdu representative case analysis of government agencies to set up the course at home and abroad and development of electronic commerce and confusion, the paper also describes the Chengdu case,the key factor for the next part of the paper analysis flow, namely, the second chapter and the third chapter.The third part analysis key factors around the establishment of e-commerce development in Chengdu, namely the fourth, five, six chapters. This part based on the theory of public management theory, study the three aspects of the function orientation,administrative costs and administrative efficiency, through combing the case’s uniqueness and innovative summarizes the practice and experience of universality.The fourth part focus on the revelation of case analysis and conclusion and proposed research prospects, namely, the seventh chapter and the eighth chapter.