Based On EVA Valuation Model Valuation Of Chinese Internet Financial Information Company

In recent years,technological innovation under the guidance of Internet technology is causing a profound impact on the financial industry.Internet and financial integration together,the financial information service industry has made high-speed development,in order to promote the financial industry’s innovation and development,to promote the supply side reform played a considerable role.In this context,investors are increasingly concerned about the industry.However,this emerging industry is particularity,it has external environmental factors,internal factors and other factors more influential factors,the value of Chinese Internet Financial Information company has been a research hotspot.Based on the theory of enterprise value evaluation and the research results of predecessors,this paper demonstrates the superiority of EVA value evaluation model to the value evaluation of Internet Financial Information company compared with the traditional valuation model based on the industry characteristics of Internet Financial Information company and the influencing factors of enterprise value evaluation.EVA value assessment model to take into account the value of non-financial capital,and business growth,risk and the opportunity cost of all the capital to make up for the lack of traditional valuation methods.Internet Financial Information companies not only have the characteristics of Internet companies,but also with the traditional financial industry are inseparable.Therefore,the Internet Financial Information companies generally exist light assets,high returns,high risk,high proportion of intangible assets,high R&D costs.The EVA value assessment model can better target these characteristics to the Internet Financial Information companies to carry out a relatively accurate value assessment.In this paper,the value of Hithink Royal Flush Information Network Co.,Ltd.is evaluated by EVA valuation model,DCF valuation model.Through the comparison of the theory and valuation results of the three kinds of valuation models,the conclusion is drawn:The EVA valuation model is more effective in assessing the value of Internet financial companies than traditional valuation models.