The Study On The Influence Of Automobile Consumption Credit On Automobile Consumption Demand In China

The sales of China’s car has a rapid growth in recent years, and set the world record year after year. At the same time, they also brought the problem such as energy security, environmental pollution, traffic management and so on. How to optimize the way of consumption causes the attention of the market gradually. The automobile consumption credit is an efficient tool in optimize the way of consumption. At the same time, from the perspective of the development of foreign automobile consumption market, it have a good role in promoting the expansion of the overall market consumption. Compared with foreign countries, development level of our country is still relatively low in this field. In theory, as a part of the consumption credit, automobile consumption credit can release the car consumption demand which can be not enough to pay in the current, to change the potential consumption demand into realistic consumption demand, to make the current consumption real through the way of paying in advance and to release the potential consumption. Therefore, it has a certain role in promoting the automobile consumption demand. However, in the specific economic background, whether the automobile consumption credit can guide the auto consumption demand or not and to be an effective tool for the upgrade of the market consumption structure, I think all of these are worth to study.Firstly, this paper gives the conclusion after doing an inductive analysis to research from the scholars at home and abroad in this field, and make a clear definition related concepts such as the consumption credit, consumption demand. Secondly, compared with foreign auto credit market, to get the conclusion is automobile credit development level of our country is still in the primary period and also has the very big development space. China’s auto credit market is full of opportunities and challenges. Based on the theory of consumption credit, consumption demand, we analyze the influence of the auto consumption credit to the consumption and get the conclusion is that part of the theory prove that consumer credit has the function of converting the future income to the current pay, it can promote the upgrade of consumption structure, then to pull the car consumption demand in a certain extent,part of the theory prove that consumer demand cannot be fully realized by the effects of all kinds of different factors. The realistic factors will weaken the positive influence of the automobile credit to the automobile consumption. Then the transmission mechanism of the consumption credit to consumption demand is studied, and get the conclusion is that automobile consumption credit has the indirect impact on theconsumption demand through the consumer utility, savings, and the consumption idea and so on. In the part of empirical analysis, we establish the consumption function model, using the data of car sales, disposable income and the reality of the auto consumption credit, then to get the conclusion is the increase of the consumption credit of our country can cause a certain percentage increases of the automobile consumption demand, but the promoting effect is limited. Finally we analyze the factors which play a role in affecting the automobile consumption credit from environmental impact, the demand and supply side. The analysis method we use is PESTEL analysis, consumer credit decision theory and value chain analysis, respectively to the external environment, analyze the demand and supply side, and get the conclusion is income limit restrictions, financial institutions restrictions, the traditional concept restrictions, the objective development conditions restrictions, cumbersome credit process restrictions, imperfect social system limit, bad transport conditions limit and so on block the automobile consumption credit business. Naturally it cannot have a bid impact on consumption demand. Finally, combining with the analysis of the results market, we give the corresponding countermeasures and suggestions from three aspects: market, government and consumers.