Tourism Interpretation System Evaluation Research Based On Tourist Satisfaction

With the rapid development of the tourism popularization,tourism is no longer a unattainable luxury,and is gradually transformed into the necessities of most people’ life.Tourists’ travel experience become more abundant.And they pay more attention to perceived service and service quality of tourism products. The tourism interpretation system is an important tool of communication management of scenic spots, and its effect that the tourism interpretation system plays has become an important question that tourists pay attention to.The paper explores the current situation of domestic and foreign tourism interpretation and related theory, takes Delphy and questionnaire survey, links with common recoginzed five elements of the tourist attractions, the narrator, the content of interpretation, equipment of interpretation, site management, tourists,and establish the evaluation index system of the interpretation system in terms of the visitors’ satisfaction with it. Using the analytic hierarchy method,confirming each index value in the interpretation system respectively, and interpretation system evaluation model is formed and divided into several standards.Finally,interpretation system evaluation of tourist attractions index system is applied to Zhangjiajie Grand Canyon to making interpretation system greater value to tour tourist and providing better services for visitors.In order to make a certain reference to the development of the Zhangjiajie Grand Canyon,and to make tourism interpretation system serve tourists better and deliver greater tourism value completely and accurately.This paper is divided into five sections:The first part is an introduction. It mainly explains the background and purpose of this paper, and summarizes the related literature both here and abroad. It clears research methods and ideas.The second part is the theoretical basis of the concept and interpretation system. It discusses the concept of tourism interpretation system, and the associated theory, expounds the theory of system science and communication theory and so on,which lays a solid theoretical foundation for the writing of this article.The third part is to build interpretation system evaluation index system. By drawing on research methods at home and abroad,using the Delphi method to select and select evaluation indexes,tourist commentary evaluation index system is established.This paper has done an in-depth analysis to the interpretation system of tourism by using Analytic Hierarchy Process(AHP) to determine the importance of each index and to determine the index weight.The fourth part is the application research on tourists satisfaction about Zhangjiajie Grand Canyon.Taking the Zhangjiajie Grand Canyon for example, the article conducts comprehensive evaluation analysis for its interpretation system,combines the results of the expert scoring results and tourists evaluation,and analyzes the current problems in the tourism interpretation system and puts forward some targeted suggestions in the light of the evaluation results.The fifth part is the conclusion and prospect. This paper makes a systematic summary and analyze on the shortcomings of this paper,and puts forward the author’s own views on the research direction of the future tourism interpretation system.