Application Of Information Management In YJGO Home Shopping

liaoning radio and TV established Liaoning yjgo home shopping Ltd. in October 2007, which has most wide coverage in liaoning province as a professional home home shopping channel. After development for seven years, the annual turnover reached 750 million yuan at the end of 2014. At present the information management of yjgo home shopping has been preliminary applied and implemented with some achievements, but there is still a big gap compared with the leading enterprises in the same industry in China. On the other hand there is also enormous space for improvement and further development. Therefore it is necessary to strengthen the daily operation and management by further understanding and research of information management methods, in order to improve efficiency, save cost, and accelerate development.Under present situation that enterprises has been deepening reform, and information technology is developing with the each passing day, the enterprise management should gradually explore and develop the way to innovation management and knowledge management. Therefore the urgent task for enterprises is to develop and improve the construction of informatization management, in order to improve the management capability, enhance the core competence of enterprises and overall quality of staff. It is particularly important to increase external exchange, and enhance the cooperation among enterprises for win-win. Based on these approaches, more opportunities can be created for the development, and the goal of improving economic benefits can be achieved.This thesis first elaborates the theory foundation of informatization management inside and outside China, then takes informatization management improvement&prompt project in yjgo home shopping as an example, analyzing its information system and current management from the view of construction of informaion system and approach of informatization management. With the analysis, the informatization management prompt is designed and the protocol is formed, and then the construction and improvement method of informatization management method of projects have been summarized on the basis of practice.