The Survey About The Construction Of Internet Public Opinion Management System For W Corp.

In the next 10 years, big data analysis will almost change every business scope. If a little earlier to the study of big data, any corporation can have clear competitive advantages to other counterparts. In big data era, there are more non rational expression and even rumors on the internet than ever, which influence the operational order and reputation of enterprises.To seize opportunities and handle challenges for big data, this thesis tries to discuss Internet public opinion management systems how to adapt to the changes of big data starting from basic theory and operation mechanism. W Corp., an O2O travel company which constructs an internet public opinion management system is studied as a research object. This thesis analyzes the mode of the construction of the Internet public opinion management system from the system planning, designing, implementation and maintaining, so that the system can provide decision support to resolve the crisis, create a healthy atmosphere of public opinion and establish a good corporate image for the corporation.