Researchon Strategy Transformation Of WT Company

In the long history of socialism in China’s rapid economic development, "Made in China" plays a huge role. Growing processing trade enterprises engaged in foreign brands Original Equipment Manufacturing or Original Design Manufacturing, and take the opportunity to rapidly rise. With the global value chain and the acceleration of the international market competition, inflation, prices rose further accelerate, the rising prices of raw materials, resulting in the cost of the industry chain is generally higher. Coupled with the rapid increase in the wage level of human resources, product gross margin decreased, and constantly eroded the profits of enterprises. Foundry enterprise’s own brand strength was very poor, difficult to effectively control the core technology and marketing. How to reverse the current downward trend, change the passive for the initiative, is currently the entire foundry industry needs to face to. For WT companies, the original foundry industry has been a red sea, what’s the next step for the company? Strategic transformation is imperative.In 2001,WT company from a simple OEM to complete the capital accumulation and technology precipitation, begin to research and development gradually grow and become to one of the major international companies of world’s largest original design manufacturer (ODM). Through years of accumulation and management, has been in the industry in a dominant position, but from 2014 began in the internal and external performance of the company to gradually decline, all the difficulties facing the company, may be forced WT company transition of a good time. However, the WT Company must have excellent capability of independent innovation and competitive independent brand. Only in this way can resist market risk, and even to achieve growth.The specific content of the article includes six parts; the introduction introduced the research background of the topic, summarizes and combs the domestic and foreign research scholars. Then comprehensive analysis of internal and external environment, and a comprehensive analysis of the use of SWOT matrix, discusses the strategic situation and strategic choice, using strategic tools of QSPM tools for quantitative strategy -- decided to adopt the strategy of vertical integration, the development of its own brand And in order to expand business strategy and functional strategy is described, the final formulation of strategy implementation and risk prevention measures, to ensure that corporate strategy is effective and feasible. Through the study on the strategy of WT company research article, investigate and survey the actual operation condition of the enterprise, related to the current situation of the development of IT industry, actively explore the optimization in the management and technical innovation, how to promote the transformation of enterprises, to achieve the transformation and upgrading of enterprises. Tailored a suitable solution for the transformation and upgrading of enterprises, also provide a reference case for the transformation of the same industry.