| In recent years, China’s printing industry maintain a great growth rate higher than 10%. At present, the industry output value has exceed 50 billion yuan, ranking third in the world. China has gradually developed to a large country of printing industry in the world and has an important influence. With the State Council promulgated the "Cultural Industry Promotion Plan", listed the printing industry and the cultural industry, publishing and other eight industry as the important industry in the future for the development of the country, and to further clarify the important position of the printing industry in the national economy and social development.Given this market environment and policy conditions, this paper is the feasibility analysis of building a printing and packaging project. This paper is divided into eight parts. The first part introduce the background and purpose of the research, reviews theoretical analysis of the feasibility and abroad, describes some of the methods applied to the analysis of the feasibility of building project, and gives an overview of the methods and techniques route; The second part introduce the basic theory. The third part is the overview of the project, united from the project, the project site, construction scale and so on; The fourth part is the market analysis of the project, using the method of PEST and SWOT. The fifth part in terms of resource and utilization, energy-saving programs, location and ecological environment of the project for technical analysis. The sixth part is the economic feasibility of the project, by estimating the project’s investment costs and income. The seventh part use the Delphi method,Entropy method and Unascertained theory to build evaluation model.The eighth part use the model ahead for empirical analysis.Meanwhile, this paper expects to grasp the risks related industries to facilitate and improve the accuracy of feasibility analysis to provide some reference of ideas. |
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