Study On Economic Evaluation On High Quality Packaging And Printing Projects Of HJ Company

Since the reform and opening, China's printing industry has experienced its second printing technology revolution and has made remarkable achievements in the world. But compared with developed countries, there is a great gap in China's printing industry, there are many problems such as low levels of per capita consumption of printing, irrational industrial structure, weak infrastructure research and development, technological innovation, lack of stamina and so on. There is an urgent need to expand the size of the domestic printing enterprises, strengthen technological innovation and improve the technical level. In this context, in order to take full advantage of existing infrastructure, through the introduction of technology to improve the technological content and the degree of the scale, HJ Printing Co., Ltd. Shandong proposed the high-end boutique packaging and printing projects. In order to ensure the accuracy and scientific of the investment decisions, this paper studied the economic evaluation of this project by integrating the modern theory of economic evaluation system closely with the actual project.Firstly, the paper described the project's background and technology, product, production process, and analyzed the necessity of the construction of the project, predicted its market prospects. On this basis, in order to provide fully preparation, this paper estimated the data that the economic evaluation needed, drew up the relevant reports, including income statement, cash flow statement, balance sheet, etc.Then, combined with the existing project economic evaluation index system, using static analysis and dynamic analysis are combined, and a dynamic analysis based methods, this paper selected a number of indicators that can reflect the profitability and solvency of this project and through calculation and analysis of these indicators to study the project profitability and solvency. The results showed that the project had strong profitability and solvency. Finally, this paper studied the degree of the risk of the project and the ability to resist risks through uncertainty analysis, including the break-even analysis and sensitivity analysis. The results showed that the project could withstand greater changes in market demand and higher risk products price cut and the overall risk was on a lesser extent, with a strong anti-risk ability. The project is most sensitive to changes in selling income, followed by costs Changes, changes in investment again. On this basis, this paper analyzed the risk that the project faced and putted forward corresponding countermeasures and suggestions, so that provide a scientific basis to the project management.This study has kind of direction, predictability and innovation,not only can provide scientific basis for investment decisions,but is valuable for the construction and management of this project. This article also hopes to provide reference for the future research.