The Analysis Of The Development Of China’s Online Pharmacies In B2C Mode

ObjectiveThe online pharmacy is established by the enterprise in accordance with the law. As a branch of medicine electronic commerce,which belongs to the B2C transaction mode, the online pharmacy can realize the medical commodity transaction with the consumers on the market of e-commercial transactions. Since 2005, the development of online pharmacies in China has achieved good results, but there are still a lot of problems. Based on this, this paper is to explore the development of online pharmacies in the B2C mode, and provide suggestions for promoting the development of online pharmacies.MethodsThis paper used system analysis method, theoretical analysis and empirical analysis, qualitative analysis and quantitative analysis to study the online pharmacies in China. Through the analysis of the development of China’s online pharmacies, operational characteristics and the external environment, we find out the advantages and problems of online pharmacies in China. Through the analysis of the development experience of the developed countries such as the United States and the United Kingdom and other developed countries, we find out that the online pharmacies in China need to be improved.Results1.In operation, China’s online pharmacies have certain characteristics, such as:a wide range of sales, product selectivity, strong customer interaction, low operating costs and the huge potential consumers.2.Although China has a fairly strict access standards for online pharmacies, but through the external professional platform to build and technical docking, the business has greatly shortened the time to review, and speed up the progress of access. Till now, there are 6685 websites can provide internet drug information service,460 websites can provide internet drug trade service,342 online pharmacies can provide drugs for consumers.3.During these ten years, policies on the online pharmacies continue to change, and deeply influence the development of online pharmacies.4.In December 2005, China’s first online pharmacies set up. Till 2015, ten years passed, China’s online pharmacies have experienced rapid development. At present,460 companies have passed the qualification.19 companies’service range are the third party trading platform.99 companies’service range are drug transactions with other companies.342 companies’can provide drugs to individual consumers, namely, the number of online pharmacies is 342. The growth rate is very fast. The scale of online pharmacies are constantly expanding.5.The development of online pharmacies in west regions of China is more than that in the eastern part and the middle part. Online pharmacies in the eastern part account for half of all the online pharmacies, up to 67%. The number of online pharmacies in the central and western regions, respectively, accounting for 17% and 16%.Conclusion1. The development of online pharmacies in China is faced with complex problems, including political and legal aspects, economic aspects, social and cultural aspects, technological aspects.2. Four problems are interrelated and affect the development of online pharmacy in China. Online pharmacy will still have a long way to go before achieving its long-term goals.3. Although the development of online pharmacies in China is rapid, there is still a big gap from the developed countries.4. Online pharmacy in China can achieve better and faster development by different kinds of strategies.