| White spirits industry is China’s national industry, which belongs to the traditional manufacturing industry; more than 90% companies are small and medium size. Nowadays many of them still use the traditional manual workshop to produce wine, which refers to series of problems, including small scale of production, primitive mode of production, low productive efficiency, low utilization of resources, low level of mechanization, but strong intensity of the labors. The production organization pattern of white spirits goes from manual workshop, through mechanization workshop, to large scale brewing. In the recent ten years, as the national macroeconomic develops so fast, the white spirits industry obtains the chance of rapid expansion as well, in which a great number of large-sized backbone enterprises stood out with over tens of billions of sales profit. However, due to the adjustment of national macroeconomic and restriction of the three public consumptions, the white spirits industry will experience a deep phase of adjustment after the ten-year high-speed development. As the rising tendency of the sales market slows down, the core competence of the company becomes the priority. Facing the survival competence, there’s definitely annexation and reorganization within the whole industry. Those with famous brand and strong economic strength will highlight their advantages in the competition, while lots of small and medium size companies will be merged or restructured, or even be weed out during this round of adjustment. As the enterprises become bigger and stronger, and more globalized, the mode of production and organization becomes particularly important for the white spirits companies. At present, the international and domestic business outsourcing is becoming a new trend to manage companies. Therefore, to combine the outsource theory and the actual innovated pattern of production and organization; it will play a decisive role in enhancing the core competence of white spirits companies.This paper emphasizes on the pattern of production organization in the white spirits industry, discuss the special mode in Luzhou Laojiao Co., Ltd. known as "large group, small packages", as the research object, by combining the theory and the practical situation, and analyzing the real case, to systematically study the background, the content, the characteristics, and the feasibility to popularize the pattern of production organization. By expounding the constant changing and innovation during the development of the pattern of production organization, the paper analyzes its strengths and weaknesses, as well as the development opportunity. From another perspective, this paper studies the management system, the control model, the way to run business, and profit model, to deeply dissect the feature of the "large group, small packages" pattern, and summarizes its innovation point and existent problems, then put forwards the direction of improvement, and the meaning of popularizing during the white spirits industry. The main achievements are as following. First of all, the "large group, small packages" pattern is on account of the core competence of Luzhou Laojiao Co., Ltd, the link of the industrial chain, to assemble the specialized social resources, and finally be formed to be the dominant pattern of organization and production. Second, Luzhou Laojiao Co. Ltd. has formed the specialized supporting system including supplying, production and logistics, and through the output of management, cultural and talents, it has achieved the control expansion, and by adhering to the unified quality and technical standards, as well as the market operation pattern, Luzhou Laojiao Co.Ltd. has realized the win-win situation. Third, based on the present development situation of the "large group, small packages " pattern, this paper will go on study from the perspective of common operation principles, values and the unified enterprise culture in the industrial chain, to continue improving the research on the "large group, small packages pattern. At last, the white spirits industry will be more concentration than ever, and the consumers will be more rational, the marketing mode will be diversified, and the organization and production pattern will be intensified. Therefore, the generalization of "large group, small packages" pattern of Luzhou Laojiao Co.Ltd. will be typically important in the white spirits industry.Through the systematic research of "Large group, small package" production organization model provided by Luzhou Laojiao Co.Ltd,. which ranks one of the top enterprises in the white spirits industry, this article has three contributions. First of all, it puts forward an advanced production organization pattern at present in the White spirits industry, which combined international and domestic production outsourcing related theory research with the current production organization pattern of White spirits industry in China. On the basis of the production and management case analysis research, this article enriches and perfects the outsourcing theory to some certain degree. Secondly, with the arrival of the adjustment period in the white spirits industry, the scale expansion of business and the need for international standards, this article provides the white spirits industry with an advanced production organization pattern theory and the real reference case through the use of a unique pattern, which formed by the industry representative enterprises using the outsource production organization. Besides, in this article we should notice both the strong theoretical guiding significance to the same type of enterprise, and the positive influence of improving our international competitiveness in the white spirits industry. Last but not the least, depending upon the systematic summary and research, this article puts forward a better direction of the pattern of organization and production for further innovation, which plays a decisive role in improving the production quality and the economic efficiency of enterprises. |
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