The Research And Case Study About The Development Of Organic Products Industry In Jiande City

This paper started with the definition of organic agriculture, and then analyzed the definition origin and principles of organic Agriculture, explained the differences among Pollution-free Products, Green Products and Organic Products by comparing organic agriculture with traditional agriculture. This paper also described the history and current state of international and domestic Organic products industry developing and current state of China’s Organic products industry management system and certificate organizations, deduced a conclusion that China Organic products industry has long-term potential.The organic products industry development of Jiande was the research target of this paper; Jiande’s geographical location, natural resources, ecological environment and agricultural profiles were analyzed in detail. Afterward this paper analyzed the advantage, pain point, opportunities and challenges of Jiande’s organic industry with SWOT method, this paper also did case study on organic oil tea garden and tea oil factory of Jiande Jiuchen Tea Ltd. After that, this paper suggested the development orientation and strategy of organic industry in Jiande, noted Jiande organic products industry development priorities and the overall layout, proposed that Jiande City should focus on organic tea, oil tea, strawberry, lotus seeds, vegetables, herbs, citrus and other organic products. Give full play to its advantages in resources and characteristics of the various towns, focus on creating some advantageous organic product industry, and try to build the organic product industry layout to "one Core one Belt four districts". And also need to build the organic product market to ensure the sales of the organic products. We believe that as the development of organic product industry of Jiande, the economy of Jiande will be benefited greatly, and the experience of developing organic product industry can be shared with other cities of China.