The Research On The Development Strategy Of HRXJ Bank

Commercial bank is an inevitable result of economic development and financial reform as well as an important part of the banking market. Recently, commercial developed rapidly which promoted economic development, strengthened the banking industry competition, and improved banking efficiency. Of course, the joint-stock commercial banks is also facing pressure from all sides with it’s rapid growth. With the deepened financial reform, banking competition is increasing, a large number of state-owned commercial banks joined joint-stock reform and listed, many foreign banks entered into Chinese market, rural credit cooperatives fastened it’s steps of reform in the appropriate policy reform. So, China’s joint-stock commercial banks should based on the historical background, make appropriate adjustments according to their own development strategies. Combining with the characteristics of their own and the market environment, the banks should put out reasonable and accurate development goals and strategies to promote it’s development in stability and orderly.As an important regional commercial banks in Hunan, HRXJ Bank is experiencing the development of transition. With the recent changes in the economic development in Hunan Province, changes in the financial market demand, and changes in the banking environment, Huarong Xiangjiang River bank need to promote it’s develop goals for the future development of the above factors urgently.Under those background, this paper focus on the study of development strategy of commercial banks by using the theories of strategic management, corporate governance financial development.In terms of the structure of the research, this article first discusses the theoretical basis of our research. In order to show the particularity of commercial banks, so as to provide specific theoretical support for our research. Secondly, this paper takes HRXJ Bank as an example to discuss the environmental factors on the development strategy,we use tools such as PEST analysis and SWOT analysis, research the influences of development of macro environment, the industry environments and internal environments on strategy making. Moreover, the bank’s development strengths, weaknesses, opportunities and threats were analyzed. Thirdly, we analyze the specific development strategy of HRXJ Bank, combined with the market segmentation and target market selection, to formulate the HRXJ Bank’s corporate vision, strategic objectives, and then generate the market segmentation strategy, differentiation strategy and expansion strategy. Finally, from the aspects such as corporate governance, human resources, risk control, guarantee the bank development strategy implement supporting measures are discussed.