The Research On Expansion Strategy Of Pension Finance Of Bank Of HRXJ

In recent years,the elderly population in China has grown rapidly.In 2000,the proportion of the people aged 60 and over accounted for 7%of the total population.However,by 2015,the proportion had reached 16.7%.Entering the complete aging society,the demographic dividend has gradually disappeared,and aging has become one of the biggest challenges in social and economic development.The rapid growth of the elderly population will bring about many social problems,such as medical care and accompanying care,but it will also create many opportunities.How to satisfy the social security and living needs of the elderly,and the need for wealth management will be the biggest problem.In particular,financial companies need to make innovation in pension finance.Firstly,this paper analyzes the significant impact of population aging on economic and social development,and elaborates the importance of building and developing a pension system and the significance of commercial banks developing pension finance business to adapt to future market changes and enhance their competitiveness;Secondly,This paper introduces the basic condition of bank of HRXJ,analyzes the development of pension finance and pension industry in China and foreign countries,especially in Hunan Province,discusses the innovative products and business models of the inter-bank institutions in pension finance,and implements SWOT analysis on the environment that bank of HRXJ faces when it carries out the pension business,and resources that it possesses.Thirdly,the business goals,guiding ideology,and market positioning of bank of HRXJ expanding the pension finance business will be cleared,and specific implementation strategies in terms of institutional settings,and management innovation and business innovation,product development and policy support,marketing,and branding will be formulated.Finally,this paper formulates specific steps for the development of pension finance for bank of HRXJ,analyzes the obstacles they may face in the development of their business operation,proposes targeted strategies,and predicts the expected effects of implementing the strategy.With the development of the elderly population,the pension system of the resident will continue to improve,and the pension industry will be further developed.In the future,pension finance will also have a huge space for development.Meanwhile,banks will face fierce competition from other financial industries(such as insurance and funds).Only if the banks develop this business in advance,introduce a series of industrial support policies in accordance with the pension industry chain,and launch diversified financial services that meet the needs of the elderly,can they take a place in the future pension finance market.