A Satellite Communication Company Development Strategy Study

Satellite communication-application industry is belong to the satellite industry. This new industry was great developed, along with the development of the Chinese economy and the favorable polices. On the one hand, the high-tech industry has been encouraged to development by most countries. It has been also given a lot of care and support from our central government. In planning of 13th Five Year Plan in 2015, the high-tech industry has been highlighted as its key development industry again. On the other hand, the state government will further liberalize its policies for more private firms to enter this area, including development of new technology, satellite channels operation and solution implementation, etc.As one of the earliest companies that entered into this industry, A Company now facing many issues:how to make up rational and efficient strategy, taking policies opportunity, stand strong in this market and grow quickly.This paper study the A Company’s business strategy in detail, according to the general research methods. These methods include analyzing, planning, implementing and assessment. Firstly, it analyses the present situation and the characters of the industry. Research its internal and external environment through the’five power’model and’PEST framework analysis’. Secondly, making quantitative SWOT analysis about external environment by using EFE matrix, IFE matrix, this paper makes positioning strategic and functional strategy. At last, the article discusses the market strategy, financial strategy and the organizational management strategy. At last, the article discusses the strategic assessment and control.In addition, as wished, the research on the development strategy in this paper can offer some thoughts and methods for A Company and industrial managers’ reference in the strategy management.