Research On The Development Strategic Of Casic Satellite Application Industry

The satellite applies widely to social life. It plays importantly basic role in the development of national economic and society, and it is critically irreplaceable infrastructure in the information society. After years of development, Chinese satellite application has been ascend a new level, but it still falls behind foreign advanced level. The satellite application industry is still in the status of foreign monopoly. China Aerospace Science & Industry Corporation(CASIC) has become one of the main forces to promote the development of satellite application industry, and basically forms a new pattern, in which the emergency communications equipment, navigation and special chips is the main products of the satellite application industry. However, it would be the important issue of CASIC to break the monopoly of foreign satellite application industry.This article first overviews the development and trends of satellite application industry of both domestic and international, and also overviews the existing status of CASIC satellite application industry. Through PEST analysis model, it gives an external macro-environment analysis of the development of CASIC satellite application industry. Then it uses SOWT matrix comprehensively analysis the strengths, weaknesses, opportunities and threats of CASIC satellite application industry, and thereby it work out Development Strategy for CASIC satellite application industry, which includes Military and civilian integration strategy, building the industry chain strategy, technology innovation strategy and marketing strategy. Based on the objective of Development Strategy, it works out the developing and operating plans, milestones and implementation measures for CASIC satellite application industry.The first innovation point: According to the application and development trends and the base of CASIC satellite application industry, it constructs CASIC satellite application industry chain and the product roadmap.The second innovation point: Combination with the characters of satellite applications, it proposes to strengthen technological innovation and R & D and technical services, so that to upgrade the CASIC satellite application industry. The third innovation point: Through internal restructuring and foreign acquisition, the strategy of content-type growth and extensive expansion could be taken out, which could promote the structural adjustment of CASIC satellite application industry.