Development Strategy Based On The Core Competitiveness Of Dongfeng Lear

Since China's entry into the WTO, the internetional competion has became more and more fierce. Chinese automobile industry is in face of such challenge and opportunity never before has, especially, the competitive situation of spare part company is more severe. More and more opponents swarm into this industry, which makes our weak spare part industry seems to be lacking of competitive abitlity more than before, even part of it trends to be competely annihilated. Thus, where these spare part companies are going becomes an important subject of us. For this problem, we should take it easy, but we can not treat it lightly. Too much pratice of enterprise management has proved that whether has clear strategy or not and the result of stragety's implement have an very important influence on coporate competitive ability's enhancment and its development in a lone time.After ascertain the background and meaning of our research, at first this paper uses the PEST analysis and the Structrual five forces model to analyse the external factors which affect the strategic choice of Dong Feng & Lear autombile spare part co,.ltd; Then uses value chain analysis method to analyse its inner resources; On the basis of that, by using SWOT analysis model, we make certain that company's developing stragety of this stage. Next, this paper analyses the coporation strategic vision first, then anayses the strategic aim based on strategic choice, and bring forward the corresponding strategic messure. In order to make sure the chosed strategy can be carried out smoothly, we also need to do strategic control in the course of implememting strategy which can make sure the strategic aim will be come ture smoothly.