Research On Marketing Strategy Of Finance Products For Derong World Company

With national income increasing,China’s growing wealth accumulation residents,at the same time as the People’s Bank of China cut interest rates continue to drop quasi to further reduce the cost of financing social,the bank deposit rate has been reduced to 1.5% of 1 year,with people’s income increasing, people’s financial awareness is also growing, financial products market continuesto expand, Premier Li Keqiang in advocating inclusive financial policies to promote private capital flows, many financial institutions have emerged tripartite,as the domestic financial market is not yet mature, relatively narrow range of investment,objects for ordinary people be able to finance and investment are not many,The traditional configuration for the main underlying stocks, futures, gold, financial products, funds。With the national inclusive finance policies is open to people with a good financial channels.In this paper, we research the financial products of Derong World Company, Data collection through literature analysis and investigation, analysis of the development status of financial products, understand the problems in the marketing process, combining with the marketing environment of the company, making the marketing strategy and the implementation of security. First of all, the personal financial business in the market has experienced a start of high speed development process.At present, the reaction on the market tends to be rational, especially the government policy and regulatory policy related landing, Although the company in the industry development period, But the marketing concept, strategy and means also have a big gap with the Large Firm.Secondly, through the analysis of the financial products strategy of the Derong World Investment Management Co., Ltd.,the company is currently in the rapid development of the financial market, and with the development of national economy, the market potential is huge. But there are many challenges in the process of development, including policy environment, industry competition, corporate operational risks, etc. In the financial products marketing strategy,in this paper, the development of the company, the status, as well as the analysis of the marketing difficulties encountered, selection for the company’s market segments, positioning the target customers, and select the appropriate marketing strategy for the company, from product strategy, price strategy, advertising strategy, channel strategy and other aspects of re design or rationalization proposals, Finally, the guarantee measures for the smooth implementation of the marketing strategy put forward reasonable suggestions.Derong World Investment Management Co., Ltd. was established since 2014 to promote the development of wealth management clients a series of exploration, with some success,but within the industry there are financial institutions and other financial compared to a lot of shortcomings, can take reasonable and effective marketing strategy for Derong world of wealth management business has great significance.The purpose of this paper is to hope that in the fierce competition in the financial industry, through the comprehensive and systematic analysis of the financial products in the world and inject some innovative ideas for the marketing of personal financial products, put forward specific solutions to the problems and difficulties faced in the marketing of enterprises, and then help the company to further expand the personal financial products marketing strategy, improve the company’s competitiveness.