Analysis Of Social Logistics Business Extension For Company A From State Material Reserve

Due to the regional, low cost and flexibility, small and medium-sized logistics enterprises play a positive and an important role in the logistics industry development. So, how to clear and consolidate its own core competitiveness and expand their logistics business in market competition are the problems that the operators of the small and medium-sized logistics enterprises have to face. This paper regard A logistics company as a typical case, by analyze, we clear and consolidate A logistics company’s core competitiveness, and further explore the field and form of its expand the socialization of the logistics business, which is provides a reference and research ideas for similar small and medium-sized logistics to expand their business. The main structure of this paper are as follows:first, describes the research background of this paper, including market background, A logistics company system background, geographical background, so we obtain the research significance and value of this paper. Next, the related theoretical basis and data at home and abroad were studied, which provides the theoretical support for the paper, also provide the theoretical basis and SERVQUAL scale, SWOT analysis for the subsequent analysis and research of the case. Third, carefully described and studied the cooperation between A logistics company and ZhongYan logistics business for many years, through the business data statistical processing and SERVQUAL scale survey questionnaire, we obtain the successful experience of the business and the improvement direction. Fourth, based on previous research and the method of SWOT, we draw A logistics company’s core competitiveness, and then looking for the socialization of the logistics business direction and field of A logistics company which can expand and assess the risk. The last part are conclusion and outlook, we comprehensive evaluate the core competitiveness, business advantages and future development of A logistics company and point out the research meaning, value and the shortcomings that can improved of this...