Research On The Development Of National Culture Tourism In Jishou City

Jishou owns abundant national cultural resources, and is the capital of Xiang-xiAutonomousRegion. The city is abundant in multiplicity of national folk culture, and itis a culture originated from the native soil. According to the characteristics of nationalcultural tourism industry, combined with jishou tourism development situation, it isimportant to analysis and research.From Jishou national culture tourism developmentsituation of the assessment,to the choice of development strategy and theimplementation of the strategy of development,a series of practical methods andmeasures are put forward.Aims to indicate the direction for the ethnic cultural tourismdevelopment of Jishou.First of all, on-the-spot investigation to development situation of ethnic culturetourism, combined with the questionnaire, analyzed the survey data, it drawsconclusions, as the objective basis of full analysis and argument.Secondly,this article analyzes Jishou on the development of the ethnic culturetourism elements,to constitute the theoretical foundation of the full text.Finally,combined with the actual situation of Jishou,On the choice of developmentstrategy method of SWOT analysis,the text establish both on protection anddevelopment of scientific and sustainable development strategy,the integration oftourism industry and national cultural industry strategy,government-led,marketoperation on the basis of the strategy,to conform to the requirements of the strategic andoperational strategy at the same time,the article puts forward some practical measuresfor ethnic cultural tourism development of Jishou.